pukka tea
Lemongrass & Ginger
This project was my take on Pukka’s box packaging for their ginger root and lemongrass flavored tea.
Disposable Design
Pukka packaging is consistent throughout the brand. However, the brand is overdue for an updated design. When a consumer walks down the tea aisle, they are typically quickly scanning through all the different boxes. Legibility and simple design make a product more marketable in this case.
Reusable Design
The package reimagine is meant to be a reusable package as a means to reflect the brand’s commitment to sustainability. There is a handle on the edge of the design to imply the shape of a mug. The versatility of the design allows for the package to be easily carried and repurposed.
